Hopkins School District #270

Hopkins Public Schools enjoys high approval ratings for its communication efforts. According to a recent Decision Resources survey, approval ratings for the district's communications efforts rank Hopkins as one of the top two school districts in the metro area:

• 70 percent believe that the school district does a good job communicating important issues and decisions to residents; and
• 90 percent are satisfied with the amount of information that they receive from the school district.

Beliefs

Hopkins Public Schools has long believed that communications should be:

• honest, reliable, clear, accurate, comprehensive, and well thought out;
• directed to the appropriate community in a timely manner;
• reflective of the school district's diversity; and
• cost-effective.

Priority Commitments

• keeping all identified stakeholders informed in timely and accurate ways;
• fostering two-way communications; and
• promoting an atmosphere that welcomes public involvement, fosters good will toward the school district, and encourages school/community partnerships.

Communications Strategy

In the spring of 2008, the Strategic Planning Committee included a communications objective and communications strategy in the district’s revised strategic plan.

The objective: Community members will be informed, connected, and engaged in the work of the Hopkins Public Schools.

The strategy: We will create a responsive and culturally sensitive communication system that allows us to inform, connect, and engage all parties.